Factors of Chinese Art Market Essay

The Chinese possess the womb-to-tomb continuous ethnical bill of whatever of the calls of the domain (Sickman. L, 1968). In recent years, pushed by the huge sparingal harvest-home in Asia, the lovely invention foodstuff skip sharply within Asia, especially mainland china, changed the geographical structure of the international nontextual matteristry merchandise. The Chinese regime set up many(prenominal) preferential policies to promote the graceful craft market because they see the gigantic economic potential in this flied. In 2011, mainland China has a 49% development of trick figures in sell revenue, suitable the source global marketplace for the bargain of art. Although the transaction brashness of China (10.8%) was behind USA and France, the auction sale revenue (41.4%) was the showtime of the world ( fine art determine, slew of art market 2011) . This means China is becoming the central of full(prenominal) price mulct art market. In 2011, a painting with calligraphy which was painted by Qi Baishi, Eagle Standing on Pine Tree Four-Character Couplet was change for 4.255 kwai(ab let out 65 million US dollars) in Beijing by China shielder auction company, a record amply for contemporary and modern Chinese paintings and calligraphy(China withstander Auctions).As Chinese delicately art market maturation quickly in last few years, more and more researches and studies have been done by rough(prenominal) Chinese and other foreign sight, this probe pass oninginging focus on slightly factors behind the market and analytic thinking how the factors deflect the Chinese fine art market. And the analysis can be dividing into four sections, cultures, history events and policies, debaseers and marketing transmit.First of all, this essay is going away to find out the difference amid the western countries people and the Chinese people in culture of collecting scenery and work of art aspect. There is some strong cult ure which is really to be changed in any unsophisticated and this give completely change the way people make do art kit and caboodle in a country. Just because people treat art works oppositely, every countrys fine art market culture is unique, and this can influence the market automatically. For example when Chinese people change antiques, they always leave a tremendous gap between the quote and the deal price to wait buyers to bargain because Chinese people believe buyers will tactile sensation happy and they have brought the antique in a cheaper price.Secondly, history events and policies linkage to the Chinese fine art market will be mentioned. by the history events (such as the reform and open up in 1978 and joining the WTO in 2001) and policies (like import and export trading policies) to analysis how these events and changes influence the Chinese fine art market. A cultural repatriation has been in the spotlight a great deal from 2000, with the sale of the Yuan Min g Yuan bronze fountainheads, then the Chinese government has attach more importance to the fine art trade after it(Wang. A, 2012).Actually, modern Chinese fine art market starts after the reform and open up in 1978 and today becoming the first place of the marketplace for the sale of art. alike according the Tariff implementation architectural plan 2012 of China, the import duty of art work decreased from 12% to 6% (General judgeship of Customs of the slews state of China), this promoted the fine art market, in the first half of 2012, the trading amounts reach 210.8 jillion Yuan (Ministry of cultivation of the Peoples Republic of China), which means China has been overtaken the USA, becoming the top art market.Then, this paper will explore different kinds of buyers and find out their purchase intention. In this section, it will be a case study round the different buyers by having an interview with an antiquary and a staff of an international auction company. Antique buyers have different purchasing intention some of them are brand holders or agencies acquire art works for selling, some of them are art fanciers buying art works for collecting, some of them buying art work as investment, and on that point are some people clean want to show their social office or financial position by dint of buying expensive art works. Through the interview, more purchasing intention will carry out so that it will be more clear that how different buyers can influence the fine art market all around the world differently.The last section of this essay will talk about the marketing channels aspect. Chinese antiques can be seen in auction houses, trade fairs, art galleries, fine art shops all around the world(Artprice, move of art market 2011), People shape up together to appreciate or buy antiques. Furthermore, some private trade happens a allot without noniced by the mass. diametric marketing channels have its make characteristics and price levels so that it could attract its knowledge target audience.Although the market of Chinese antiques is growing in a very racy speed, some scholars still have some issues to worry. As Audrey Wang mentioned (2012), some speculators believed that Chinese art market is an indomitable force and get down the first place in volumes of sale of fine art. On the other hand, sceptics margin call that the current trend as however a bubble and todays China is not ready thus far to experience a full economic cycle of growth and decline.When a conclave of Chinese curio dealer regard the 25th of TEFAF which hold in the Nederland, they were not only shocked by the fine art works musical note and authenticity, but also the sellers integrity and normative. When they ask for some background and information about an antique, the vendor on the nose read from the testimonial but not making an attractive story. The Chinese fine art market is still not mature because more standard rules or policies are needed.La stly, the high speed growth of the Chinese fine art market might cause some lead astray about the art. Quite a lot of people will regard high price as high graphic symbol in the fine art market, this is completely a misunderstanding for the art works. thusly some scholars argue that the great growth could destroy the culture and art, this will be also discussed in this essay.BibliographySickman, L (1968) The Art and Architecture of China, Yale University Press, LondonWang, A (2012) Chinese Antiquities, an introduction to the art market, Lund Humphries, Surrey.TEFAFhttps//www.tefaf.com/Artprice, Trend of art market 2011http//imgpublic.artprice.com/pdf/trends2011_en.pdf(2013-01-07)China Guardian Auctionshttp//english.cguardian.com/(2013-01-07)Ministry of Culture of the Peoples Republic of Chinahttp//www.chinaculture.org/index.html(2013-01-07)General Administration of Customs of the Peoples Republic of China http//english.customs.gov.cn/tabid/47800/Default.aspx(2013-01-07)