Microsoft Apple Case Essay Example | Topics and Well Written Essays - 500 words

Microsoft Apple Case - Essay Example limited tools were needed to get into the backs of the computers and it was expensive to fix allthing wrong with the PC. Although Steve Jobs had a great plan and computers that were technologically advanced, his competitors before long caught up with him and produced cheaper PCs that ran smoothly and had more versatile programming.Question 2 Apple made some short(p) decisions as far as money goes and that had a great deal to do with the profit personnel casualty they experienced. Microsoft on the other hand invested their money in money market accounts, which with a return of 1 percent helped the company keep making money outside of its programming. Microsoft currently has more cash than any other non finance company and is now experiencing even bigger returns (Bass). Although Microsoft doesnt sell PCs it has made software that companies want to put into their systems. In fact they harbor made the market need these products installed on their computers. Microsoft made in operation(p) systems that people wanted, they were easy to use, contained everything they needed and were all in one box. So not only does Microsoft have a steady cash flow from investments, it is also making gains on its Windows products as well.