Vinamilk Marketing Analysis

Fundamental Marketing Individual Final Consulting Project VINAMILK strategical selling PLAN This musical composition will discuss the merchandising strategy existence implemented by VINAMILK on the pertly take out production on liquid milk element, by the time this segment had the scandal in 2006. This paper likewise analyze the marketing plan of the attach to to evolve the market share oer the main competitor - Dutch Lady, and evaluate the guilds current marketing plan. schoolchild: DAO DUC TUNG CFVG HCMC - MBA 19th Intake 1 1. 1.1 mental sept: Company Overview: VINAMILK is the biggest dairy go with in Vietnam. Based on the UNDP 2007 Top 200 largest firms in Vietnam report, it is also the 15th largest company in Vietnam. In 2010, it is the first company in Vietnam to be included in the Forbes Asias 200 Best below a Billion list that highlights 200 top-performing small-and mid-sized companies with annual revenue low US$1 billion. Established i n 1976 as the color in Coffee-dairy Company, then renamed to United Enterprises of Milk Coffee Cookies and Candies I in 1978 and finally Vietnam Dairy Company was formally established in 1993. In 2003, follows its IPO to the Ho Chi Minh production fund Exchange, the company legally change its name to Vietnam Dairy Products crossroads Stock Company (VINAMILK).

The principal activities of the Vinamilk are produce and parcel out condensed milk, powderise milk, fresh milk, soya milk, yoghurts, ice cream, cheese, fruit juice, hot chocolate and another(prenominal) products derived from milk. Fresh milk Powde red milk Cheese Yoghurts Vinamilk p! roducts much(prenominal) as powdered milk and condensed milk are also exported to the Middle East, Cambodia, the Philippines and Australia. VINAMILK is a raise owned enterprise in which the government owns about 47.6% of the shares and the suspire of the shares are currently participating trading at the Ho Chi Minh Stock Exchange. 1.2 Dairy market trends industry: In recent years, dairy has give-up the ghost one of the fastest developing sectors in the food...If you want to come out a full essay, hallow it on our website: OrderCustomPaper.com

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