Essay --

Corporate level strategy is well-nigh creating value by coordinating resources across business line units and finding new ways to fall apart and capitalise on the organisations capabilities over a long horizon. GEs corporate strategy between 1981 and 2001 was all about performance and efficiency (Bucifal, 2009). Grand strategies adopted and implemented during the period be restructuring, retrenchment, divestment, acquisitions and mergers. Through his organisational restructure CEO Welch eliminated several layers of management and shed a large number of jobs. He led a sustained approach path on bureaucratic processes and in its place he sought to affect a culture of candidness, confidence, direction and imaginative thinking at all(prenominal) level of the organisation. He implemented an important restructure of the GE business portfolio, spotlighting on a restricted number of sectors with promising performance and process potential, whilst retaining a fairly diversified portfo lio of businesses. This was achieved through the sale of GEs less profitable businesses and retention or acquisition of businesses identified as number one or number two in their intentness (Grant 2008, p.304). The strategy led to several huge divestments and the shifting of emphasis towards GEs technology-based businesses and service businesses (Bock 2001). A series of acquisitions that followed led to the phenomenal egress of GE Capital, which became one of the worlds leading diversified financial services companies (Grant 2008, p.304). He continuously stretched performance targets through planning strategically, coercive finance, and the management of human resource. Welch introduced periodic corporate initiatives which became known as GEs Operating System. The major initi... ...eir strategy can yet put away be improved, however. Currently, MobileMe - a service Apple offers on its iPhones to that keeps contacts, calendar, and email in sync across multiple devices over the a ir - is a bountifulness service that costs $99 per year. This is the wrong approach. MobileMe should be free and incorporated into Apples platforms rather than a premium service. MobileMe should act want the fastener that integrates the platforms and as an attraction for users. Apples objective should be to get maximum MobileMe clients. Users, who are happy using MobileMe across their mixed devices, are less likely to switch to a competitors product. This is what Google has done so well with the Android OS on smartphones and tablets. The iBook Store, too, which at the moment is like a book store, should instead become a print media platform for books, newspapers and magazines.